Advertising agencies have in the past provided a one-stop solution
for clients' needs. However, in an increasingly complex advertising environment, more clients are re-evaluating their budgets and areas of media spend. There is also a drive to expand the diversity of their creative resource base and they now look to a range of specialist marketing and media creation companies in order to meet the needs of a constantly changing media landscape.
Pathfinder was launched in 2009 to address this evolution.
The primary aim - to achieve greater cost efficiency and
continuity in service and quality than has been previously
possible when productions and campaigns of a similar nature
were moved between different companies and countries.
Our goals are simple:
- increase the efficiency of the productions
- improve consistency and overall production values
- simplify process control for both the Agency and Client
- create greater transparency throughout the process
- provide a global pool of freelance talent for agency access
By actively working with a global network of directors,
photographers, content creators, digital specialists and
activators with experience across all areas of advertising,
Pathfinder provides content for clients, agencies and
markets around the world.
With the proof of concept so well received since its inception, Pathfinder in a growing and solid partnership with Palma Pictures, one of Europe's leading production service companies continues to search for and introduce our model to leading brands and agencies globally. In addition to our primary efficiency offering from our base here in Mallorca, Pathfinder has also established a southern hemisphere presence in South Africa providing our clients with a 365 production option. We are also actively exploring new global centres that allow us to offer and maintain our high production values and cost efficiency with the best possible resources in these locations.
Why Mallorca?
The largest of the Balearic Islands, Mallorca has a temperate climate with clear light and long sunny days providing the ideal conditions for any shoot. A mini continent in itself, the island offers a variety of incredible locations.